Fascinating mummy blogger V PR research revealed

Posted by Paul Handley on March 22 2011
Filed in Online Marketing Tips and Advice, Online PR, Online PR Training

Mummy bloggers are responsible for some of the best parenting content online. Baby tips, baby product reviews or just a commentary on bringing up baby, these blogs hold huge value to Mums and Dads everywhere and brands all over the world are waking up to this. They can be hugely influential and have the power to sell a product in just a few words!

The problem is that mummy bloggers are becoming rather fed up with the PR invasion, to a point that is. You see, mummy bloggers are human beings, very influential human beings, but PRs are typically treating them like robots… or so our recent research reveals. Orbital Media asked 100 mummy bloggers to complete a survey about what influences them to promote a product/story or brand as well as what really turns them off. The results (below) were fascinating.

A significant quantity of content for these blogs comes from press releases. PR companies can bombard Mummy bloggers with news and information. Are the PRs getting their communication methods right?

• The good news is that, in our survey, 81% of Mummy bloggers will try to read all press releases sent to them.

Read more…

Some exciting new clients to shout about

Posted by Hayden Allen-Vercoe on December 01 2010
Filed in Blog Consultancy, Online PR, Online PR Training, Search Engine Optimisation (SEO), Social Networking

Where has this year gone! It’s been fast and furious thanks to the fact that so many brands are starting to appreciate the power of social media in their marketing.

We’ve been beavering away spreading the social media gospel and we’re so pleased to say that we are working with some fantastically forward thinking clients across all sectors…

SlimaVite, an exciting new diet program likely to change the way we view diets.

Trion: Z, an ingenious magnetic therapy bracelet adorned by some of the most reputable sportspeople on the planet (including our Ashes team).

Hammersmith Academy, set to be one of the most sought after academies in London specialising in the digital and music world.

We’ve been promoting iconic luxury brand, Alfred Dunhill once again, this time with their stunning new content platform which is actually very hard to draw yourself away from.

Finally, we’ve been selected as the preferred supplier of social media marketing to Jones Lang LaSalle’s impressive portfolio of shopping centres thanks to our efforts working with the equally impressive Bentall Centre in Kingston.

We’ve also been working hard on our new shiny website, which we hope to launch in March 2011.

Online PR Training Course UK

Posted by Hayden Allen-Vercoe on September 20 2010
Filed in Online PR, Online PR Training, Search Engine Optimisation (SEO), Social Media Training

We recently completed a bespoke Online PR Training Course with Small Luxury Hotels Of The World. The course was attended by the Global PR team and focussed heavily on Online PR strategy and best practice for achieving exposure on blogs and online media.

We referred heavily to our own online PR campaign examples within the Travel industry as well as some of the most memorable to date – a great example being ‘The Best Job In The World’, which was an incredible success for Queensland’s Tourism Board.

Here’s what Helen Argent, Marketing Communication Manager of SLH said:
“This was an excellent, lively training session, perfectly tailored to our requirements. We came away with lots of great ideas which will have an immediate impact.”

Want to get ahead of the rest and appreciate the full potential of Online PR? Call us to discuss your training requirements and set up a training session.