10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand…

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Facebook Live: why it’s good for business

If you’re not already using video as a marketing tool for your business, then you should seriously be considering it, and now with the arrival of Facebook Live it has never been easier. Video is already a highly recommended tool for promoting your brand, product, and business, and with predictions…

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