Mobile application usage has boomed in the last few years, thanks mostly to the rise in the number of people who own smartphones. Smartphones outsell personal computers by approximately four to one, with approximately 2.5 billion mobile phone internet users. It has been predicted that by 2020, 80% of adults…

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So, you’re planning a campaign to reach new targets, grow your Facebook community, drive engagement and hopefully a few sales too… but you’re stumped on how to get maximum returns here. But before you go any further were you aware that Facebook has some pretty stringent guidelines for running a…

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