10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand…

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Snapchat may not be your first choice for business? But how about Instagram Stories? For many businesses social media is a key part of the marketing mix and forms a huge portion of an overall marketing strategy. However, there are a lot of social channels to choose from, and understanding…

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