From today (29/2/12) Facebook Timeline is now available to Brand pages and will be compulsory from 30 March 2012. But how can you use Facebook Timeline for Brand Pages successfully?
Most of us are now familiar with Timeline for our own personal profile. Now Brand Pages get the redesign and it’s time for you to take full advantage of what could be visual excellence.
The image led redesign allows you to upload a banner cover photo. At 852 pixels wide by 315 pixels high, this image needs to be carefully selected to tie in with your brand and its identity / customers.
Facebook’s own advice on the cover photo is as follows; ‘Pick a unique photo to feature at the top of your Page timeline. Note: This space is not meant for promotions, coupons, or advertisements. Your cover photo should not be primarily text-based or infringe on anyone else’s copyright’
What we believe you need to consider for your page is a strong lifestyle shot relating to your brand, ideally something with the brand in it of course. The image, if correct, should help users automatically understand exactly what the brand represents.
Timeline Brand pages should be aesthetically pleasing; the redesign has the capabilities of changing your old brand page into something quite impressive.
Just as important as the imagery is the fact that you can now tell the Brand’s story (this is called Timeline for a reason), from the date it was formed to present day, highlighting key developments within the brand in a chronological order.
Brands with history will be able to utilise Timeline to great effect. Manchester United’s facebook Timeline starts (obviously) when the club was founded in 1878.
This Brand page has adopted the Timeline with huge success.
The page shows us clearly what we can achieve with Timeline for Brand pages. It also changes the way we may view facebook and what we might expect from facebook Brand pages in the future.
Manchester United’s facebook presence shows us all how it could / should be done. No longer a Brand page, more a visual feast through the history of the club.
If you want to see how a brand can get the most out of Timeline, Manchester United’s page as well as the other brands listed below should provide the inspiration you need.
Timeline is exactly that. It can showcase your Brand to a heightened level and tell the story you want to tell in a visual format that has never been so easy to implement.
There are a few more reasons as to why Timeline will work for Brands, for example, admins of the Brand page have the ability to make selected updates ‘sticky’ for seven days.