Case studies

Adidas Online PR Campaign

The Background

Prior to its global advertising campaign celebrating 60 years of ‘soles & stripes’, adidas created three short virals around a star studded ‘House Party’, which featured many of the brand’s ambassadors from the fashion, sport and music industries such as Missy Elliott, David Beckham, Katy Perry and The Ting Tings.

Each movie showcased up to two minutes of different events at the ‘House Party’ and each was strategically launched to key online media over a 3 week period.

The Brief

Research and gain exceptional coverage on the world’s most suitable websites, with the main aim of reaching the client’s global target audience.

To achieve 500,000 combined views of the movies within a period of 12 months. Effectively track and report online buzz.

The Solution

Conducted seeding over a 3 week period generating 1,000,000 unique views 10 months ahead of schedule. The total value of our coverage was in the region of £1.5m… in just under a month!