Case studies

Brand Alley – Social Media Consultancy

The Background

Backed by News International, Brand Alley is one of the leading designer clothing and accessory private sale websites in the World. If you’re looking for a bargain then you need go no further!

The Brief

“Identify the most influential male and female fashion blogs with a heavy bias towards UK traffic, then develop a bespoke blogger outreach strategy that will allow us to pro-actively promote our private sales on an ongoing basis.”

The Solution

We extensively mapped the most influential fashion bloggers (with a UK traffic bias), identified their motivations, positioned their brands and audiences, and then reached out to them to define a working relationship offering various options going forward.

THE RESULTS

We identified 30 primary and 50 secondary blogs, 70% of whom were happy to work with Brand Alley in promoting their sales on an ongoing basis. The end result was a comprehensive working manual passed to Brand Alley indicating how each blogger wanted to work with the brand.