Case studies

EMI Music – Online PR Training

The Background

If you love music then every day you’ll hear at least one of EMI’s artists blaring out of the radio. EMI look after music gods such as Kylie, Robbie, The Gorilaz to name just a few. They have an extensive international network and team and are a bunch very cool people to work with!

The Brief

Take our team of 20 marketers, PR professionals and press teams and turn them into online PR gods!

Teach them how they can generate far more exposure for their artists and generally within the music industry and leave them brimming with ideas they can take forward.

The Solution

After understanding the various levels of knowledge within the group we spotted clear knowledge gaps and set to work creating a bespoke 2 day program that delivered the core ingredients to successful online PR, translating it to music industry examples where possible.

The outcome was 20 happy EMI marketing people who now have a competitive advantage in the music industry and are expanding their coverage onto some of the coolest music blogs in the world.