Case studies

Hammersmith Academy –Social Media Consultancy, Online PR Training

The Background

Opening in September 2011, Hammersmith Academy is a brand new, non-denominational, all-ability, co-educational secondary school for 11-18 year olds, with specialism’s in Creative & Digital Media and IT.

The Brief

Show us how we can use social media to increase online buzz in the build up to the opening of this brand new academy, thereby attracting new students and staff so as to fulfil our quota.

The Solution

We designed a bespoke online PR and social media overview course packed with innovative ideas for generating exposure and attracting candidates and staff to the academy.

We trained the Headteacher, Deputy Headteacher and head marketing consultant using examples, exercises and extensive knowledge, creating an action plan as we went.

The result… the key personnel continue to drive their own online exposure for the academy by tracking discussion, working with local bloggers and online communities. The school is set to launch with a full quota of students and staff!

Check out the Hammersmith Academy website here.