Case studies

iStylista Online PR and Branded Content

The Background

Re-launched in June 2009, iStylista.com is a ground breaking personal shopping service for women in the UK, managed exclusively by professional stylists.

The Brief

Target professional 25 – 45 year old fashionistas who appreciate good style, have a high disposable income but little time to shop.

Grow traffic from 5k / month to 30k / month within 6 months through social SEO, content generation and online PR.

The Solution

With iStylista, developed a comprehensive online marketing strategy encompassing a content strategy focused on targeting a series of popular keyword strings related likely to be found through organic search. One example – enter ‘What body shape am I’ into Google and review top position.

Proactively promoted the site and its values to the world’s leading fashion, lifestyle and beauty blogs achieving over 30 positive reviews in 3 months. This is an ongoing programme.
Achieved listing within the Independent Online Fashion 100 movers and shakers.