Case studies

Jones Knowles Ritchie – Search Engine Optimisation Strategy and Blogging Consultancy

The Background

Now in their 20th year of business, Jones Knowles Ritchie is arguably one of the leading packaging design agencies in the UK. In fact, these guys are responsible for the vast majority of packaging you see on your local supermarket shelves today including the iconic Boddingtons can that hasn’t altered its design for over 20 years. Enough said!

The Brief

Whilst we here at JKR are well recognised within the packaging design industry, we have little to no presence on search engines. We dedicate a good amount of time to an incredibly cool industry blog, and we want it to be seen by many more people.

The Solution

We carried out a detailed analysis of the current site, then set to work on a keyword research program, which consisted of extensive competitor research combined with an array of three comprehensive keyword research tools. We immediately spotted the gaps (what prospects were typing in to find packaging design companies) and created a SEO report ready to be implemented by the team at JKR.

We’re working on ideas with the JKR team that will firmly position them as THE packaging design company to talk to.