Case studies

Small Luxury Hotels Of The World - Online PR Training

The Background

Small Luxury Hotels of the World™ is an unsurpassed collection of over 500 hotels spanning more than 70 countries, which together offer an infinite variety of experiences. Established for over 20 years, SLH are one of the original and most exclusive luxury collections in the World.

The Brief

With an inclination of the power of aligning with the right bloggers as well as combining cutting edge search engine optimisation techniques, the marketing and PR team from 4 corners of the globe decided to call us in and extend their offline coverage… online!

The Solution

We initially found out their biggest challenges and what exactly they were wanting to get out of the session. Once established we set to work customising our comprehensive online PR training course making it entirely relevant to hotels and travel.

The online PR training lasted a full day and encouraged debate and discussion as to how online PR could be best deployed in their day to day jobs – extending their reach and making new, powerful allies online.

Another successful training session with some very happy customers.

Testimony

“This was an excellent, lively training session, perfectly tailored to our requirements. We came away with lots of great ideas which will have an immediate impact”.

Helen Argent, Marketing Communication Manager