Case studies

Sudocrem – Online PR And Social Media Marketing

The Background

FACT – The world can’t live without Sudocrem! This global Superbrand continues to win award after award and saves many a baby’s tears thanks to its soothing attributes which are ideal for nappy rash. With a huge influx of mummy bloggers and online baby forums there’s never been a better time to fully embrace social media as a baby product brand.

The Brief

Strengthen our presence online using social networks and some ingenious online PR ideas that fully engage mums that converge online. Make us heaps of prominent and influential friends online and whilst you’re at it… increase our search positioning on prominent search engines. Oh… and keep an eye on exactly what people are saying about us online.

The Solution

The brief was a dream for us! Starting with a comprehensive social media marketing strategy we defined our activity over a period of 12 months, which included online PR, SEO, blog content, social network management and growth and of course social media monitoring.
Watch this space…