Case studies

The Bentall Centre, Kingston Upon Thames - Online PR, Blogging, Social Networking

The Background

The flagship shopping centre of the Aviva Group, The Bentall Centre (TBC) is one of South West London’s premier shopping destinations. Here you’ll discover 85 premium retailers and an impressive footfall of customers.

TBC has always been at the forefront of cutting edge marketing initiatives for shopping centres, so a natural progression into the realms of social media was always on the cards.

The Brief

Please manage our social media presence and by doing so – grow our natural online exposure, driving more traffic to our website, position us as a leader in social marketing prowess within the industry and Aviva Group.

The Solution

The Blog – We grow exposure of TBC to new shoppers as well as keep existing web visitors up to date with what’s happening at the centre using the blog. Whether it be individual retailer news, sales, launches and celebrity appearances or keeping visitors up to date with the latest fashion trends, our content is entirely bespoke and highly search engine optimised.

Online PR – TBC is incredibly proactive with its events across the year, from kids summer activities to the UK’s first shopping centre indoor festival to an organised Lady Gaga flash mob, there’s always something to talk about and promote. Our job is simple – come up with ingenious ideas and promote them directly to local communities through local blogs and information portals.