Case studies

The Luxury Network – Social Networking

The Background

The Luxury Network (TLN) is the world’s biggest, most successful affinity marketing company for the luxury industry. Connecting senior level directors of some of the world’s leading luxury brands, the network is there to promote opportunities and collaborations between brands targeting high net worth individuals.

In just 4 years TLN has become a £9m business with franchises in the USA, South Africa, UK and UAE.

The Brief

“Set up and manage our social media channels, then network on our behalf to find new business opportunities in franchise, member brands and potential finance introduction. Raise our profile within the luxury industry worldwide.”

The Solution

Identifying Twitter & LinkedIn as TLN’s primary social media platforms for opportunity, we set about creating a communications strategy and prioritizing targets to network with.

The Results

Using Linked In and Twitter we continue to network on behalf of TLN, providing the team with over 10 primed and interested leads each and every month. Within the first two months we had assisted TLN sign 2 new members with many more still in the balance. In addition, our efforts have accounted for a sharp increase in ‘on brand’ searches for ‘The Luxury Network’ as well as enhanced search engine ranking for related terms.