Case studies

Trinity Mirror Blogging Training And Blogging Consultancy

The Background

Trinity Mirror Group is one of the UK’s largest publishing companies, with a range of fully developed social media portals. With the traditional newspaper industry in decline as more of us head online, the opportunity to embrace social media means future sustainability.

The Brief

Educate key editorial personnel on how to promote their blogs effectively. Focus on advanced online promotional techniques with an emphasis on developing a strategy to employ.

The Solution

Assessed knowledge gaps and developed an initial training and ongoing support program that has seen their blogs grow month on month.

Testimony

“A truly useful course”