Case studies

Trion:Z – Online PR, blogging, Social Media Consultancy

The Background

With brand ambassadors like US Open champion Rory McIlroy, and Olympic cycling medallist Michellie Jones, Trion:Z has a lot to shout about.

Trion:Z incorporates a broad range of magnetic therapy bracelets and necklaces, proven to provide sports people that added competitive edge as well as provide a form of holistic therapy.

The Brief

The product is already huge in the States, help us get the product in front of key UK online influencers, identify opportunities for publicity and help us grow our social networks. Oh and help us generate more online sales please!

The Solution

Starting with an audit of current communication, the competition and the product itself we developed a comprehensive social media and content strategy for Trion:Z UK. We identified the leading blogs in categories popular with the product and produced a blogger outreach contact plan for each relevant to the annual sporting calendar. We also identified 100 of the most prominent keywords prospects were typing in to search engines to find related products.

Next we built the Trion:Z blog; a lean, mean search optimised machine that cureently generates 20% of Trion:Z’s web traffic after just 6 months of launch and continues to grow and convert to sales.

On a monthly basis, a target of around 20 key blogs and online magazines are targeted for product reviews. These sites are typically the most prominent within their niche (i.e. rugby, cricket, running etc) and in some months can have a combined readership of over 1m – that’s a lot of eyeballs to get the product in front of! Our activities typically tie into the British sporting calendar.

Finally, we regularly review our activity and share ideas for gaining more prominence online where Trion:Z can spare the resource.