Case studies

Wyndham Grand Hotel – Blogging, Social Media Marketing, Online PR

The Background

Situated in the heart of Chelsea harbour and having undergone a multi-million pound refit in 2010-11, The Wyndham Grand is arguably one of the finest places to stay in South London and we’re extremely proud to have had them as a client from our inception.

The Brief

How can social media help us fill beds, raise our profile and add to the already outstanding perception that clients and prospects have of the hotel.

The Solution

Starting the process with a bespoke social media and content strategy, we identified the opportunities for natural exposure on search engines in relation to people looking for hotels in London. We also identified three primary categories of communities likely to want to stay at the hotel. This market intelligence as helped us add unique, search optimised and value adding to the Wyndham Grand blog, which attracts over 4,000 visitors per month and continues to convert a healthy percentage into bookings.

In addition, social media has provided an opportunity for the hotel to make very healthy commercial connections with related businesses, creating their own unique network of affiliates.

Finally, regular online PR and exposure on some of the world’s most prominent luxury, food and lifestyle blogs has given Wyndham Grand Chelsea a commanding position in the online sentiment stakes.