Social Media Monitoring and Measurement

We use a broad selection of tools and techniques to map, monitor, track and measure conversation around your brand and competitors. Understanding and mapping your industry influencers can lead to loyal brand advocates and ultimately far more traffic.

In addition, it’s incredibly important to understand how people perceive your brand/products/service so as you can improve and help promote buzz around them.

What will Orbital Media do?

We will integrate comprehensive tracking of positive / negative sentiment across the internet for your related brand/industry/competitor keywords. Monitoring reports will be delivered weekly with detailed analysis of conversation provided monthly.

Why do you need tracking & reputation management?

By tracking every conversation relating to your brand we will be able to understand who is talking about you, in what location and to what benefit. This ‘finger on the pulse’ monitoring potentially allows us to address negativity before it takes too much of a hold.

What results can be expected?

• Brand sentiment: Clear understanding as to sentiment in each geographic location
• Refocus campaign: Targeting allows real time data to influence adjustments in campaign tactics and delivery
• Comprehensive reputation management: Ensuring negative sentiment can be identified and addressed
• Comprehensive research: Research around your customer experiences has never before been so cost effective