Posted by Peter Brady on Thu 12th July 2007 at 07:17 PM, Filed in Case Studies
Chantelle Znideric was looking to change her career and go from an employed Graphic Designer to a self employed personal shopper and stylist – her dream job. She planned the career change over 12 months and started with a blog (TopStylista).
Chantelle joined the Orbital Media Network and received a professionally designed blog, plus all the advice she needed to get started. She has posted consistently over the last 12 months with traffic levels now reaching 100,000 page impressions per month. She also has a diary full of styling days from people who have visited her blog and who appreciate her tips, news and witty critique. TopStylista is also generating revenue in it’s own right through advertising, affilitate schemes and sponsorship.
Chantelle said “my blog has gone from nowhere to being one of the leading fashion blogs in the UK, attracting 20,000 unique users a month, many of whom have an interest in my services”. She added “for relatively little cost, the rewards over the past 15 months have been massive.”
1. Release news or a revised perspective on your particular topic.
2. Comment on other blogs - it helps build relationships and traffic.
3. Try to make each post timeless. You want your content to generate traffic years ahead.
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Both brands and agencies need to wake up to the power of the blogosphere, they are after all religiously followed by millions of fanatical trend setters hungry for information before everyone else (and his dog) gets hold of it!
Therefore to not integrate a blog strategy for your PR should be a crime. But it’s not as easy as it sounds. Popular bloggers are a unique entity in themselves – to get results from them you need to understand how they think. They, just like their loyal followers are passionate about their subjects, and it’s obvious from the opinions they share and the audiences they attract, that some are even becoming celebrities in their own right.
They constantly need feeding with ‘hot off the press’ information related to their subject before any of other bloggers in their field get their hands on it… they are therefore ‘competitive trend setters’. Give them what they want, and in a format they can relate to and they will publish it.
Mailing out a standard release is just not enough; they take too long to read and don’t provide immediate relevance. Make bloggers your best friends and they will count on you for cutting edge information. Remember that they also have the power to slate your product/service, therefore you need to have your wits about you. Treat every single blogger with respect and personalise the information you give them, picking out relevance to their individual blogs and audiences.
Blogging within the Orbital Media Network has a number of benefits which include:
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This can depend on a vast number of factors like, frequency of posting, quality of posting, originality of content, style of writing, keyword usage, online promotion, competition in your niche etc etc.
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