What’s does the future hold for PR?

I recently read a truly interesting article written by a social media specialist who predicted that traditional PR will in fact ultimately become extinct due to the rise of social media. It’s an interesting viewpoint for sure and makes much sense to me as someone who understands all the pros of social media and online PR over traditional PR.

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New Client Alert – Wyndham Grand Hotel, Chelsea.

We’re very proud to tell you about our glamorous new client, Wyndham Grand Chelsea who become a fantastic addition to our growing list of luxury client brands. Hotels certainly don’t get more exclusive than those in the Wyndham Grand Group.

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Every single minute, a day’s worth of video is added to YouTube !

Incredible eh! Believe it or not, in 2007 there was just 6 hours of video added to YouTube every minute, the figure obviously tripling to today’s numbers. Even in January 2009 there was 15 hours added every minute… so what’s going on, why the increase?

Partly because many firms are waking up to the power of social media, especially when it comes to using video as a promotional aid. But I have to add that there is still a lot of dross on there… pointless rubbish that is probably going to achieve nothing more than a negative reaction to that brand – that’s if it’s found at all!

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The Golden Rules of Online PR.

The marketing and PR industry are waking up to the true benefits of Online PR for a wide variety of reasons, but primarily because of the search optimisation advantages and ongoing ROI it brings.

As ‘lifestyle’ bloggers ourselves and having carried out a wide range of online PR campaigns over the past 6 months, both B2B and B2C, we think we’ve hit upon a revelation in respect of three key pointers to keep at the back of your mind when targeting bloggers for coverage. We’ve narrowed it down to three words that are absolutely imperative to an online PR campaign – we call it them the three ‘R’s!

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What do bloggers really want from PRs?

This is the question on every PRs mind… ‘how can I grab the attention of the all important blogger?’ and it’s a highly relevant question that you will hear more and more over the next 24 months.

As both bloggers and PRs we see the challenge from both perspectives so hope that this article sheds some light on the matter.

I promise I’m not being patronising, but from experience I believe most PR’s with ‘traditional press’ experience could do with reading the famous book by Dale Carnegie ‘How To Win Friends and Influence People’ as it holds many truths in today’s social media crazy marketing arena!

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