What Is A Blog Content Strategy?

This article isn’t written to bang the drum about the importance of having a blog on your site, I think that’s clear enough with all the press flying around about the need to embrace social media and manage your reputation online. This article is therefore for all those who have adopted the notion of having a blog and want to know what to do next!

We are regularly going into meetings these days and hearing that the company in question has embraced social media and implemented a blog… but struggle to know what to write about and finding the time to write it – completely understandable to be fair, it can be a complete minefield and things are changing on a daily basis. This is really where a blog content strategy is key.

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Click And Buy reveal alarming e-commerce trends.

Whilst online shopping is growing at a faster rate in 2009 compared with 2008, Click And Buy have revealed some very interesting facts about consumer behaviour when it comes to actually completing the purchase online.

Here’s a summary of their findings:
• 50% of regular online shoppers don’t complete the transaction if preferred method of payment is not available
• 40% of adults surveyed would feel more comfortable with a retailer who offers a range of payment methods
• 36% of those surveyed will shop more online than on the High Street in 2009 than 2008

This means thousands of merchants are actually losing the opportunity to make more money online of course. The survey involved 2000 online British adults and was carried out by independent survey firm YouGov.

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Ten Reasons Why Your Blog Is Your Most Important Online Marketing Tool.

To many businesses, blogs are still in the realms of the ‘black arts of SEO and online marketing’, but in reality blogs are now one of the most successful ways of generating organic search traffic and retaining stickiness, which anyone can do.

If you are well aware of what blogs are and their place in modern online marketing please skip to the next paragraph. Blogs offer a huge amount of benefits to the business owner or marketing department, this article will assist you understand exactly what. But if you are still very much in the dark about blogging here’s a quick overview… blogs are simply websites but with additional functionality that allows you to upload new content very easily, connect with visitors more effectively and generally build a more effective reputation online.

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How To Tweet For Success!

In almost every meeting we attend at the moment there’s a marketing director or business owner that is still completely miffed by Twitter - ‘what’s all the fuss is about’ is a very common question. In fairness to them, it’s as if non-tech folk don’t already have enough to get their heads round!!

According to recent research, there are approximately 6,000 new businesses signing up to Twitter every day at the moment, many of whom are simply following the crowd and don’t have a clue why they are indeed telling the world what they had for breakfast or what the weather is like in darkest Wiltshire (for example). With the sheer amount of businesses and individuals arriving on Twitter, there’s a fantastic opportunity to raise your profile and brand awareness and build some loyalty . Simple eh ;->... well, after reading our guide to Tweeting below hopefully it will be more so.

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