Posted by Hayden Allen-Vercoe on June 24 2009,
Filed in Online PR
We’ve recently seen a huge increase in the numbers of traditional PRs signing up for our online PR course, most of which are extremely nervous about all the scare mongering that is going on in the marketing, new media and PR press about the fact that Trad PR is on the ropes.
As a social media consultant and someone constantly involved with the new realms of communication and digital PR I have to say that traditional PR still has a huge part to play in the overall campaigns. Yes… it may become yesterday’s chip paper BUT in my view it still drives more immediate ‘spontaneous’ web traffic accounting for some truly healthy spikes.
It’s the long term value of traditional PR that accounts for the weakness in this medium… obviously Online PR is the opposite, as it generates ongoing ROI because of its permanency and ability to draw accustomed web users.
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Technorati carried out some research in 2008 that showed that only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That means to 95 percent of blogs are essentially being abandoned and left to lie fallow on the Web, where they become public remnants of an unfulfilled dream.
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So you’ve put all your energy in keeping your blog blogging, tweets tweeting and your FaceBook page attracting – but to what level of business conversion? This is the million dollar question on every social media marketer’s mind at the moment.
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What credit crunch…? Did you know that the amount of people shopping online is at an all time high and online spend is growing by £2.4 billion in 2009 and by 2013 figures are set to top £31.2 billion, accounting for 10.0% of total retail spending.
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Posted by Hayden Allen-Vercoe on June 02 2009,
Filed in Online PR
E-Consultancy recently released a comprehensive report all about online PR off the back of a 300 strong survey of marketing and PR professionals. It seeked to understand the percentage of PR budgets being spent on online activity; define who is driving strategy and implementation; explore its growth and highlight the challenges that marketers currently face.
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