It’s been a busy couple of months here at Orbital Media with lots of new clients coming on board (more about that in a couple of weeks), the impending launch of our new site (due early August 2010), the acquisition of a movie production house, 4 new members to the team and the recent opening of our Surrey office. Now with offices in Suffolk and Surrey we’re able to cater for far more businesses in London, the South West & South East.
BUT one thing hasn’t changed - our focus and passion for social media marketing and desire to be the best in the industry.
We’re currently involved in a broad variety of social media projects with some pretty major brands as well as developing some ground breaking social media initiatives with global publishers.
So, if you have a project you’d like to discuss please call us to arrange a meeting.
We recently picked up on a fascinating research article (from ComScore) that addresses who are the biggest spenders in terms of social communities and how much they typically spend.
Interestingly it highlights the fact that more people are spending longer periods online and that is having a direct, positive effect on eCommerce… maybe because they are using social media to influence their buying decisions, or perhaps it’s just because they spend SO much time on social networks that they simply don’t have time to get to the shops!
Whatever the reason, it’s a very strong message to brands emphasising the importance of social media.
The article predicts that by the end of 2010, 9 out of 10 businesses will be engaging through social media and the likes of Facebook and Twitter – this is going to lead to a few interesting breakthroughs in learning how to monetise your presence across these networks.
You may have recently seen (or heard about) a school here in sleepy Surrey that recently acted out and sang their own cover of Pixie Lott’s ‘Boys & Girls’. What has gone from a tiny acorn of an idea for raising money for a worthwhile charity has become an internet sensation and ultimately the best PR marketing exercise in British schooling history. What a great advert for a great, forward thinking school!
A branding expert has recently posted an interesting expert on ‘Luxury being a feeling’. He was inspired to write the article after he and his daughter recently visited the Teen Paradise Mall in Shibuya, Tokyo, when she asked: “Papa, how would you tell a fake Louis Vuitton bag from a real one?”
If you are one of the many companies out there slowly but surely launching into the world of social media then no doubt you would have come across Wordpress, one of the leading blogging engines around.
Q - What is a blogging engine?
A - It’s a platform that you can blog from. You can brand your blog, plug in multiple apps, engage your customers, drive thousands more visitors to your site… and compete more effectively within your sector.
Out for the many blogging engines available today Wordpress is by far the most efficient, easy to use and search engine friendly – we know this from experience of working with a number of platforms.
