It’s a complete mystery to me why some PRs still promote the same old products without any particular story behind it, bloggers typically don’t have the time or inclination to promote ‘The Latest Hair Straightners’ for example… think a little deeper before you waste hours pushing this story up a very steep hill.
This is a great example where printed and online media differs dramatically. Paid journalists have quotas to meet to fill pages – bloggers don’t necessarily have this sort of pressure to adhere to… it’s what they want when they want – nobody pays them directly (well maybe Google for advertising).
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I was cruising round the internet earlier and came across an article written by a leading Devon Design Agency that I wanted to share with you, and that resonated a high degree of truth in these trying times.
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I recently read a truly interesting article written by a social media specialist who predicted that traditional PR will in fact ultimately become extinct due to the rise of social media. It’s an interesting viewpoint for sure and makes much sense to me as someone who understands all the pros of social media and online PR over traditional PR.
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Incredible eh! Believe it or not, in 2007 there was just 6 hours of video added to YouTube every minute, the figure obviously tripling to today’s numbers. Even in January 2009 there was 15 hours added every minute… so what’s going on, why the increase?
Partly because many firms are waking up to the power of social media, especially when it comes to using video as a promotional aid. But I have to add that there is still a lot of dross on there… pointless rubbish that is probably going to achieve nothing more than a negative reaction to that brand – that’s if it’s found at all!
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This article isn’t written to bang the drum about the importance of having a blog on your site, I think that’s clear enough with all the press flying around about the need to embrace social media and manage your reputation online. This article is therefore for all those who have adopted the notion of having a blog and want to know what to do next!
We are regularly going into meetings these days and hearing that the company in question has embraced social media and implemented a blog… but struggle to know what to write about and finding the time to write it – completely understandable to be fair, it can be a complete minefield and things are changing on a daily basis. This is really where a blog content strategy is key.
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