Click And Buy reveal alarming e-commerce trends.

Whilst online shopping is growing at a faster rate in 2009 compared with 2008, Click And Buy have revealed some very interesting facts about consumer behaviour when it comes to actually completing the purchase online.

Here’s a summary of their findings:
• 50% of regular online shoppers don’t complete the transaction if preferred method of payment is not available
• 40% of adults surveyed would feel more comfortable with a retailer who offers a range of payment methods
• 36% of those surveyed will shop more online than on the High Street in 2009 than 2008

This means thousands of merchants are actually losing the opportunity to make more money online of course. The survey involved 2000 online British adults and was carried out by independent survey firm YouGov.

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