We recently organised a Lady Gaga themed ‘flash mob dance off’ for The Bentall Centre in Kingston a few weeks back, but we’re not entirely sure whether the correct terminology for it is a ‘flash dance mob’ or ‘flash mob dance’... either way it was tonnes of fun and seemed to entertain the crowds.
The dance itself was well planned and choreographed by some friends at Vital Signz Dance, a very cool local dance troop – keep your eyes out for these guys as they are going places!
Check it out below:
Interested in arranging a flash mob to raise the profile of your brand?
Come and talk to us, we can help you plan your event, promote it and of course produce something for you to take to the masses online.
As we’ve been hinting for the past couple of weeks, we’ve recently started working with some rather groovy new clients, one of which is The Bentall Centre (Kingston Upon Thames), arguably one of the UK’s most forward thinking, aesthetically impressive shopping centres.
We’ve hit the ground running and launched into the online promotion of BFest, an innovative event that sees some of the UK’s most promising pop acts perform in the centre over 2 days. It’s a free event (so make sure you don’t miss out) and happens on the 7th & 8th August 2010.
We’re planning a few surprises that are set to ensure this event generates global online coverage and the Bentall brand recognised as a leading voice in shopping centre social media marketing.
We’re also managing their blog and producing engaging content on a regular basis, directly connecting with the local community and strengthening ties with local businesses wherever possible. Growing Facebook ‘likes’ and Twitter ‘followers’ is the key objective.
Finally, we’ll be promoting events throughout the year to our broad online connections in fashion, style and mummy/baby categories.
We tracked down Silas Amos, Creative Director of leading UK packaging design agency Jones Knowles Ritchie and asked him if and how the packaging design industry has been affected by the prominence of the web and the rise of social media.
JKR have been doing what they know best for over 20 years now and have witnessed such design revolutions as the end of typesetting and the evolution of the Mac. They also have to their name the iconic Bodddingtons’ can design still in full swing today. If there have been any trends in packaging design thanks to the rise of the modern web these guys will know about it!
During the past 6 months we’ve spotted some very interesting social media related trends appearing that are set to directly affect the journalism and PR industries. Over the next 2 years these trends will grow in importance and restructure the marcomms industry as we know it and more so than it already has!
Public relations agencies employing/merging with SEO agencies and social media agencies
As the social media revolution evolves and PR agencies get to grips with the effect they can have on search rankings through effective online PR, we’ve been noticing a few of the UKs leading agencies make approaches to buy into SEO and emerging social media practices and/or employ SEO experts for their copy/keyword research, blogger outreach and conversation listening skills. PRs are increasingly recognising the importance of SEO in their offering and are looking to compete more effectively / add a differentiator that will help them win more business whilst create a sustainable future for themselves. We as a social media agency have had 2 such approaches in just 4 months!
You may have recently seen (or heard about) a school here in sleepy Surrey that recently acted out and sang their own cover of Pixie Lott’s ‘Boys & Girls’. What has gone from a tiny acorn of an idea for raising money for a worthwhile charity has become an internet sensation and ultimately the best PR marketing exercise in British schooling history. What a great advert for a great, forward thinking school!
