79% of Fortune 500 companies are engaging with social media

A recent survey carried out by PR firm Burson-Marsteller has revealed that 79% of Fortune 500 companies have integrated social media into their marketing strategy. The preferred mediums of choice are Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders.

This diagram shows the breakdown across continents:

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5 top tips for seeking out investment using social media

Many brands today are starting to appreciate the full extent of how social media can build awareness, loyalty and ultimately drive decisions through ‘no-holds barred’ conversation – welcome to the cocktail party of the Century!

Many of us marketers and business owners who are already using social media are experiencing a new found love for online marketing, engaging in friendly, limitless conversations with our clients and prospects anywhere and everywhere in the World. 

So what does this exciting communication revolution mean for those of us looking for investment? In essence it means that with some carefully planned activity and research seeking out relevant connections, finding that dream investor with a pot of gold has never been this accessible.

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Viral Movie Promotion

Did you know that YouTube was the second biggest search engine in the world?

It’s true, and with the rise in the trend of viral movies set to dominate the social media arena more so in the future, now is the time to start planning your movie content / virals / series to seed. This article will hopefully give you a little more insight and guidance into the various stages and pitfalls from production to successful seeding and tracking.

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Promote something interesting – ‘The most expensive seafood hamper’ perhaps?

It’s a complete mystery to me why some PRs still promote the same old products without any particular story behind it, bloggers typically don’t have the time or inclination to promote ‘The Latest Hair Straightners’ for example… think a little deeper before you waste hours pushing this story up a very steep hill.

This is a great example where printed and online media differs dramatically. Paid journalists have quotas to meet to fill pages – bloggers don’t necessarily have this sort of pressure to adhere to… it’s what they want when they want – nobody pays them directly (well maybe Google for advertising).

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FACT - 90% of PR’s still don’t get digital, let alone social media

It has to be said that out of all the PRs that contact us to get placement on our own network of consumer blogs (out of an average 100 requests per day), 90% of them really don’t have a clue. TRUE! In fact, it’s annoying me so much that I felt obliged to write this article to share a few home truths from both sides of the fence – as a blogger and a social media marketer.

The ones that DO get it are often from the States… why? ...because they truly seem to want to understand and reap the benefits of this powerful medium and clearly invest more time getting to grips with tools and techniques available to do so. Obviously the PR market is no doubt more competitive there and not forgetting that they were blogging 4 years before many of us here in the UK.

Unfortunately (for the client) most PRs today are driven by tough targets for coverage set by a demanding client who also doesn’t understand digital or social, but just wants to see their brand across as much digital media as possible (“fair enough” I hear you say). For the majority of PRs, quality of online coverage doesn’t even seem important… it seems to be more about quantity and keeping the client happy with numbers. But this is entirely the wrong way to look at it.

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