Island Records - Online PR campaign

THE CLIENT

Island Records latest signing ‘Avenue’

THE BRIEF

Get this exciting new boy band out there and introduce them to their future niche fan blog bases in the UK!

THE SOLUTION

Starting with some rather thorough research and planning we identified 5 key approaches to promote Avenue and 20 potential hot blogs, then got to work.

THE RESULTS

Utilising our own network, relationships and some PR prowess we managed to achieve coverage on 20 key blogs which totalled an approximate readership of 750,000 potential fans per month… all within just 5 days!