National Trust - Blog training and consultancy

THE CLIENT

The National Trust

THE BACKGROUND

Recognising the importance of how social media can potentially engage and grow their member database, the key marketing personnel decided it was time they got to grips with social SEO and how to implement it. 

THE BRIEF

Educate key National Trust marketing and editorial personnel on fundamental tricks and tips relating to successful social SEO and blogging.

THE SOLUTION

Identified different skill sets within the group, and designed a bespoke 1 day social SEO and blogging foundation course that addressed both the basics of search trends and the more technical aspects of successful blogging.

TESTIMONIES

“An insightful course from people who really understand the business. Suitable for beginners and those who know a thing or too already.”

“The course gave me the skills and knowledge to take on a blog confidently.”

“The course was a great introduction to blogging, and covered much more than just tips on writing a blog. It also gave important advice on why, when and how to use blogs, and related issues such as SEO and marketing. I’d recommend the course for both beginners and digital media specialists.”