Pretty Polly secret slimmer tights - Online PR campaign

THE CLIENT

Pretty Polly

THE BRIEF

As a publicity stunt , Pretty Polly organised a ‘protest against plastic surgery’ on London’s Harley Street, led by Coleen’s Real Women winner Sasha Parker and 15 other ladies clad in Pretty Polly Secret Slimmer tights.

We were asked to achieve online coverage of the campaign, promote the values of Pretty Polly Slimmer Tights and deliver SEO benefits to the Pretty Polly web site.

THE ANSWER

Through extensive technical research we were able establish the key focal points of our online campaign.  Analysing for topicality, demographics, potential SEO benefits, traffic, track record, content quality etc - we were able to clearly substantiate our targeting strategy with the client.

REPORTAGE

Throughout the campaign we provided daily / extensive tracking metrics to the client, which accurately demonstrated return on investment.

THE RESULTS

By using our technical approach to Online PR we were able to achieve coverage on a cross section of salient online portals, with a total reach of over 300,000 unique visitors every month.