Pretty Polly secret slimmer tights - Online PR campaign

THE CLIENT

Pretty Polly

THE BACKGROUND

Pretty Polly organised a ‘protest against plastic surgery’ publicity stunt on London’s Harley Street, led by Coleen’s Real Women winner Sasha Parker and 15 other ladies clad in Pretty Polly Secret Slimmer tights.

The objective – demonstrate that these new tights reduced the need for cosmetic surgery!

THE BRIEF

“Madonna & Guy Ritchie have just announced their divorce and stripped us of our national press coverage… GET US FAST COVERAGE!”

THE SOLUTION

Established key focal points of the online campaign, optimised content, research and tapped into beauty, fashion and female lifestyle blogs and portals.

THE RESULTS

Achieved a total potential reach of over 300,000 unique visitors month… in just 4 days!