The Fish Society - Online PR

THE CLIENT

The Fish Society

THE BACKGROUND

The Fish Society is one of the UK’s leading luxury internet and mail order fishmongers. With thousands of delicious species to choose from, the Fish Society has an incredibly loyal client base.

THE BRIEF

After a chance meeting with The Fish Society we had an idea…! Why don’t we create ‘The Most Expensive Seafood Hamper In The World’, especially coming up to Christmas!

The Fish Society created the hamper (which contained 17 different types of seafood) and took a few photos. Then it was over to us to break the news seafood lovers all over the world!

THE SOLUTION

With a decent raft of photos at our disposal and a fantastic story suited to the luxury sector we set to work seeding the story. Within hours it was clear that this was a story that was going to do well. The uptake from luxury and foody blogs was fast and furious.

THE RESULTS

Within just a week we had generated coverage on over 20 potent blogs with a reach of over 2.5m people per month.

In addition to this… type ‘seafood hamper’ into a Google search and gauge the revised search positioning results for yourself.