The most expensive house in the world! - Online PR campaign

THE BACKGROUND

Entered into The Guinness Book Of Records as the most expensive residential property in the World, Updown Court is a unique brand and message in its own right.

THE BRIEF

Promote online viral buzz for the property, increasing opportunity for being picked up within global luxury press and wealth communities.

THE SOLUTION

Identified a comprehensive range of luxury lifestyle blogs and portals likely to want to feature the property. Promoted video content and imagery offering more premium, traffic heavy sites exclusivity.

RESULTS

Generated coverage on over 50 key sites and in turn had the video viewed by over 700,000 individuals within a period of 12 months.