Orbital Media Network is one of the leading blog networks in the UK. Founded three years ago by a small group of enthusiastic writers, the network now receives well over 1.5m page impressions per month.
As brands in the UK wake up to the power of blogging and the benefits a blog can bring to their online presence, we are experiencing a huge demand from all manner of businesses to learn the secrets of creating a successful blog.
We have developed a 10 module blog training course suitable for any business that values its presence online. There’s no escaping that fresh content rich with keywords updated regularly is the future of search engine optimisation, therefore the brands who realise this now will have a far greater advantage over those who don’t!
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We originally set up Orbital Media Network for two reasons (a) to build a network of interesting blogs (b) to learn first hand exactly what it takes to make a successful blog.
We are proud to be able to say that we are THE ONLY specialist blog consultants in the UK who have actually built a hugely successful blog network and are offering first hand knowledge.
We are now therefore offering a specialist blog consultancy service to companies and individuals who are looking to achieve the following:
- Drive more traffic to their websites
- Build greater levels of loyalty with their audience through interaction
- Increase the liklihood of sales on your website
We are now working with a number of small and large brands to help them acheive their online marketing objectives.
Blogs are fast being recognised as the most important way to increase your presence online for a number of reasons:
- Search engines love fresh content!
- Blogs are keyword and phrase goldmines
- Internet users demand more interaction with brands online.
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Posted by Ruth Miller on Wed 2nd April 2008 at 09:49 AM, Filed in Network News
Since redesigning our blogs in May 2007, traffic figures have continued to rise dramatically, with our total page impressions per month rising to 1.5 million.
This is a staggering increase of 1000% since January 2007.
Well done to everybody who has contributed. Lets hope our meteoric rise continues for the rest of 2008.
The value of links to and from your site can not be underestimated in a Search Engine Optimisation (SEO) context. Tied into this is the kind of text other sites link to you by. This is otherwise known as anchor text. The frequency of links to your site under certain keyword combinations can determine how highly your pages rank within a search engine. For instance, lots of inbound links from other sites with the words “big apple” would help my sites content appear higher up in searches for those keywords.
This principle is widely accepted as a key, bona fide, SEO techique.
Darren at Problogger recently wrote about how this extends to internal links on your blog
He says:
“When you link to yourself (for example linking to a previous link that you’ve written) you should consider doing so with descriptive words of the post rather than generic words.”
Darren offers the following example:
If I wanted to link to my previous post titled ‘blogging for beginners’ in a post rather than linking like this:
‘you can read my post on blogging for beginners here‘
it would be more powerful in terms of the search engine ranking of the post to link to it as:
‘you can read my previous post on the topic, blogging for beginners‘
This makes perfect sense from an SEO perspective. It is also more meaningful to your readership. i.e their more inclined to click on a link pointing to your archives if they have some idea where it’s going to take them. ’Here’ doesn’t really say much about where a link will take you. I am as guilty as the next man on this point - just to confim that I’m well out of my ivory tower!
Chantelle Znideric was looking to change her career and go from an employed Graphic Designer to a self employed personal shopper and stylist – her dream job. She planned the career change over 12 months and started with a blog (TopStylista).
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