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Nisha Mehta - Marketing Manager

“We consider Orbital Media as a valuable extension to our team; always available, willing to support and offer ideas to develop and grow our business. The experience they possess, far exceeds our own and allows us to explore new and exciting business development opportunities, which we wouldn’t have the knowledge to implement ourselves”.


Facebook Training Course

We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.

In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.

Course synopsis:

Facebook recently overtook Google as the most visited site in the US, and the rest of the World is following. There are currently over 300 million active Facebook members and a recent study has shown that Facebook members can be worth up to $135 per head to a brand, which makes this fertile ground for marketers.

This course is designed for brands looking to capitalise on the growth of Facebook. It is a practical guide that provides key tips and secrets from starting out to successful community management.

Course Outline

Background and key facts on Facebook

  • Key user demographics
  • What is Facebook there to do?
  • How does it make any money
  • Future Facebook trends
  • Inspirational Facebook pages
  • Facebook lingo explained

Getting started with facebook

  • Setting up your account
  • Understanding Facebook page options
  • Personalising your Facebook page
  • Facebook design guidelines
  • Your Facebook strategy
  • Facebook search tools
  • Free Facebook apps for your page
  • Setting up your vanity URL
  • Where and how to promote your Facebook page
  • Copywriting tips
  • Sharing imagery and URLs
  • Syndicating content from your blog to Facebook
  • Things to avoid
  • Building your community
  • Facebook and legal implications

Tracking & monitoring Facebook conversation

  • Facebook conversation tracking tools
  • Responding to positive and negative sentiment

Facebook on your mobile

  • Best apps explained (iPhone, Blackberry etc)

Benefits

Following this training course, you will understand…

  • Why Facebook is integral to your brand
  • What to include in your Facebook strategy
  • How to grow your Facebook fans
  • Monitor buzz and conversations on Facebook

Ideally suited to:

In house marketing and press teams, PR professionals (independent and agency staff), publishers, journalists, bloggers, account managers, small business owners and entrepreneurs.

Course length: (1/2 day) (breakfast, lunch & refreshments optional and subject to an additional cost)

Booking form: