In this section
- Facebook Training Course
- Twitter Training Course
- SEO Copywriting and Blogging Training
- Wordpress Training Course
- Social Media Overview Training UK
- Online PR Training UK
Client's Testimonies
Oliver Public Relations
Phoebe Oliver (Partner)
“My colleague and I decided to book a course on digital PR as we felt our luxury travel and property clients would benefit hugely from more on line exposure. Hayden made the course brilliantly accessible by agreeing to tutor us from our Brighton offices and explaining how to achieve maximum coverage through often simple methods. I would recommend this course to anyone thinking of expanding their on line PR knowledge.”
Online PR Training UK
We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.
In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.
Course synopsis:
Our online public relations course is a good balance of practical hints and tips and need to know theory that will ensure you leave with a comprehensive understanding of how to promote content and news across the social web. The day is filled with a range of case studies and exercises that ensure the key points are communicated effectively.
Course Outline
Brief overview of social media and Online PR
- Advantages of online PR
- Changing consumer attitudes and habits
- Future online PR trends
The importance of Online PR in today’s marketing mix
- Online reputation management
- Targeting micro niches
- Cultivating trust
- Long term exposure (SEO)
- Viral distribution
- Cost effectiveness (ROI)
- Supporting offline PR
- Real time measurement of sentiment, behaviour and discussion
- Understanding social network demographics
Online PR strategy
- Mapping key influencers (key tools)
- Evaluation and analysis of online targets to gauge influence, suitability
- Understanding creative campaign assets
- Content optimisation (basic keyword analysis & strategy)
- The social media release
- Benchmarking coverage
- Effective communication strategies
- Influencing bloggers and journalists
- News wires and posting sites
- Best practice online communication
- Best tools and tactics for varying types of campaign
- Crisis management plans
Online PR delivery and evaluation
- Understanding bloggers and how they like to communicate
- Essential tips for campaign success
- Management and evaluation during and after a campaign
- Collaborating for greater exposure
- Potential mistakes, pitfalls and things to avoid throughout delivery
- Dealing with unfavorable exposure
- Sentiment tracking and how to respond to positive and negative
- Benchmarks to measure the success of a campaign
- Tools to measure the success of your online PR campaign (best free and paid tools)
- Calculating ROI from online PR
Benefits
Following this training course, you will understand…
- How to create a strategy for your online PR campaign
- The role of online PR in modern communications
- How to make your brand / clients far more visible online
- How to map key online influencers
- Best online communication practices
- Proven tips to maximise your coverage online
- How to increase likelihood of viral transfer
- The basics of search optimisation and importance of keywords
- How to track, monitor and measure exposure
Ideally suited to:
In house marketing and press teams, PR professionals (independent and agency staff), publishers, account managers, small business owners and entrepreneurs.
Course length: 9.30am – 4.00pm (1 day) (breakfast, lunch & refreshments optional and subject to an additional cost)
Booking form:
Call Orbital Media on: +44 (0) 203 411 9111 or email info@orbitalmedianetwork.com
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