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Client's Testimonies
National Trust

“The course was a great introduction to blogging, and covered much more than just tips on writing a blog. It also gave important advice on why, when and how to use blogs, and related issues such as SEO marketing. I’d recommend the course for both beginners and digital media specialists.”


SEO Copywriting and Blogging Training

We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.

In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.

Course synopsis:

This course is perfect for you if you are looking to brush up on your online copywriting skills, produce content for your blog or website, or even communicate more effectively through your social networking platforms. You’ll leave with a clear understanding of how modern web users digest and share online content as well as best practice keyword optimisation techniques.

Course Outline

Mapping your keywords & phrases

  • What are your prospects typing in to find you
  • Short tail versus long tail keyphrases
  • Tools to understand keyword demand
  • Competitor keyword research techniques
  • Prioritising your keywords and phrases
  • Understanding new Google Caffeine and May Day indexing rules
  • SEO versus engaging copy

Web page optimisation factors

  • Placement of keywords and phrases in webpages
  • Keyword density
  • Page asset optimisation
  • Domains, page titles, page descriptions, header tags, metatags and content explained
  • Linking strategy (internal and external)

Content syndication

  • RSS feeds
  • Article site and news wire syndication
  • Content propagation tools
  • Techniques to increase content pick up

Things to watch for

  • Content duplication and how to monitor for it
  • Minimising opportunity for plagiarism

Benefits

  • Following this training course, you will understand…
  • How to evaluate your best keyphrases
  • How to prioritise keyphrase usage
  • What keywords best performing competition are using
  • Long tail keyword strategy and its role in modern search behaviour
  • How to effectively deploy performing keywords and phrases on web pages
  • How to syndicate content across the social web
  • Keep ahead of keyword and copy trends in relation to behaviour and search ranking

Ideally suited to:

In house marketing and press teams, PR professionals (independent and agency staff), publishers, journalists, bloggers, account managers, small business owners and entrepreneurs.

Course length: (1/2 day) (breakfast, lunch & refreshments optional and subject to an additional cost)

Booking form: