Social Media Overview Training UK

We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.
In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.

Course synopsis:

Our introduction to social media training course is does what it says on the tin! Attendees will leave with a full appreciation of the different types of social media, how to start using it and the growing importance to any organisation’s marketing strategy and bottom line. The day is filled with a range of case studies and exercises that ensure the key points are communicated effectively.

Course Outline

Brief overview of social media

History and evolution of social media
Changing consumer attitudes and habits
Future social media trends
Key social media channels and their uses

The importance of social media in today’s marketing mix

Sharing of information
Dissemination of content across social networks
Cultivating trust and relationships
Effects of social media on search engine optimisation Viral distribution
Real time measurement of sentiment, behaviour and discussion
Understanding social network demographics

Types of social media

Blog networks
Life sharing networks
Video networks
Image networks
Location networks
Document sharing networks
Music networks
Social bookmarks networks
Crowd sourcing networks

Setting up key platforms

Twitter
Facebook
YouTube
Blogs
Flickr
Slide Share

Social media strategy

Social media best suited to you
Setting objectives and managing expectations
Likely resource requirements
Sharing information across networks
Keyword optimisation on social networks
Techniques to grow fans and followers
Tone of voice and consistency of communication
Handling a crisis on your social networks
Blogging basics
Potential mistakes, pitfalls and things to avoid
Sentiment tracking and how to respond to positive and negative
Calculating ROI from your social media

Benefits

Following this training course, you will understand…
What social media you should prioritise time on
What to expect from various social media activity
The role of social media in modern communications
How to manage your resources for social media
How to set up the most important social network pages
Likely affect social media will have on your marketing activity
How information disseminates online
The basics of search optimisation and importance of keywords
How to track, monitor and measure exposure

Ideally suited to:

In house marketing and press teams, PR professionals (independent and agency staff), publishers, account managers, small business owners and entrepreneurs.

Course length: 9.30am – 4.00pm (1 day) (breakfast, lunch & refreshments optional and subject to an additional cost)

Orbital Media Network

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