Twitter Training Course

We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.
In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.

Course synopsis:

Twitter has grown to become the most popular micro blogging platform in the world and it’s attracting 300,000 every single day (Spring 2010). 180 million people tweet an average 55million tweets every single day. Hopefully you can now appreciate the importance of Twitter from a marketing perspective. This half day course is designed to help you understand the basics of Twitter, from setting up your page to effective tweeting to growing your followers.

Course Outline

Background and key facts on Twitter

• Key user demographics
• What is Twitter there to do?
• How does it make any money
• Future Twitter trends
• Most successful Twitter pages
• Twitter lingo and what it means
• Twitter etiquette

Getting started with Twitter

• Registering your Twitter page
• Personalising your Twitter page
• Your Tweeting strategy
• Twitter search tools
• Finding Twitter influencers in your industry
• Copywriting tips
• Gaining maximum exposure for your tweets
• Sharing imagery and URLs
• Syndicating content from your blog to Twitter
• Things to avoid
• Where and how to promote your Twitter page

Tracking & monitoring Twitter conversation

• Tweetdeck & other useful tools explained
• Responding to positive and negative sentiment

Twitter on your mobile

• Best apps explained (iPhone, Blackberry etc)

Benefits

Following this training course, you will understand…

• Why Twitter is integral to your brand
• What to include in your Twitter strategy
• How to grow your followers
• How to generate maximum exposure with your tweets
• Monitor buzz and conversations

Ideally suited to:

In house marketing and press teams, PR professionals (independent and agency staff), publishers, journalists, bloggers, account managers, small business owners and entrepreneurs.

Course length: (1/2 day) (breakfast, lunch & refreshments optional and subject to an additional cost)

Booking form:

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Public course or in house course: Public course In house

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