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Amazing PR

“We have worked with Orbital Media for the past two years. They have proved to be invaluable partner for our PR agency; their social media campaigns and online PR expertise are second to none.”


Wordpress Training Course

We provide in house training (at a location convenient to you) and public training days at one of our preferred locations.
In house courses or workshops can be tailored to your specific needs. Please call us to discuss your requirements or contact us via the booking inquiry form below.

Course synopsis:

Our introduction to social media training course is does what it says on the tin! Attendees will leave with a full appreciation of the different types of social media, how to start using it and the growing importance to any organisation’s marketing strategy and bottom line. The day is filled with a range of case studies and exercises that ensure the key points are communicated effectively.

Course Outline:

Getting Started – Installation and Upgrades

  • Assessing your WordPress setup options
  • How to install and upgrade WordPress

Configuring Your WordPress Site

  • General settings
  • Discussion settings
  • Permalink settings
  • Privacy settings
  • Reading settings
  • Writing settings
  • Social Media settings

Uploading and Maintaining Your Content

  • Preparing your content for posting
  • Uploading your content
  • WordPress categories explained
  • Managing Pages
  • Managing Links
  • Managing WordPress Tags
  • Managing Images
  • Managing video
  • Managing your WordPress Media Library
  • Managing comments and fighting spam
  • Updating your WordPress Profile

WordPress & Search Engine Optimisation

  • Optimising your content for search engines
  • Optimising assets (video, imagery etc)
  • Understanding analytics for further insight

Customising Your WordPress Blog

  • Installing and activating WordPress Themes
  • Selecting WordPress plugins
  • Working with WordPress Widgets & Apps

Blog Promotion

  • Connecting your blog to your social network pages
  • Best practice promotional techniques
  • Identifying and connecting with other bloggers

Earning Revenue

  • Advertising options
  • Affiliate marketing options

What to Avoid When Blogging

  • Duplicate content issues
  • Manipulating SEO through unnatural linking
  • Paid posts

WordPress Administration

  • Managing WordPress users
  • Permission levels and log-ins
  • WordPress User Roles explained

Benefits

Following this training course, you will understand…

  • How to set up a WordPress blog
  • Customise your WordPress blog’s look and feel
  • Understand how your WordPress blog will find you new customers
  • Appreciate best blogging practice and online copywriting techniques
  • Appreciate the full suite of WordPress apps at your disposal and learn how to integrate them
  • Have the ability to put together a comprehensive blogging content strategy
  • How to promote your blog and grow readership
  • How to share your content across social media channels
  • Keep a track on your web traffic and learn how to grow it further.

Ideally suited to:

In house marketing and press teams, PR professionals (independent and agency staff), publishers, journalists, account managers, small business owners and entrepreneurs.

Course length: 9.30am – 4.00pm (1 day) (breakfast, lunch & refreshments optional and subject to an additional cost)

Booking form: